The Morgan Motor Company announced that they would launch the 3 Wheeler in 2011 at the Geneva Motor Show. The 3 Wheeler was initially said to have a Harley-Davidson Screaming Eagle V-twin engine and a Mazda 5-speed manual transmission, and was estimated to deliver 115 horsepower at the rear wheel.

However, there was a surprise when the prototype that was shown at Geneva had an S&S engine. Production three-wheelers turned out to have S&S engines. The kerb weight was originally estimated to be less than 500 kilograms but the final weight was tested at 550 kg. The acceleration from zero to 97 km/h was estimated by Morgan as 4.5 seconds, with an (estimated) top speed of 185 km/h.


The three-wheeler is to be homologated as a motorcycle in the United States. The company states that 850 deposits have been taken since the announcement in 2011. Customer deliveries began in Europe in February 2012. USA deliveries are not expected before June 2012, when the first imported three-wheeler was displayed in New York City and at the Greenwich Concours d'Elegance.

The Morgan 3 Wheeler was featured in a Series 18 episode of UK motoring show Top Gear where presenter Richard Hammond picked the Morgan 3 Wheeler in a comparison of track-day cars. The 3 Wheeler won the "Not-A-Car of the Year 2011" in Top Gear.