Chery Automobile announced the creation of a new brand aimed at the European market named Exeed, with the inaugural model of the series being the TX SUV. The new Exeed TX debuted in pre-production form at the Frankfurt Motor Show and will become the first Chery model to be offered for sale in Europe.

The Exeed TX rides on an all-new platform, specifically developed for the new model line and designed to host electrified powertrains. That means hybrid, plug-in hybrid and all-electric. The first one to hit the market according to Chery will be the plug-in hybrid variant, which is powered by a combination of a 147 hp 1.5-liter petrol unit with a 114 hp electric motor. The Exeed TX PHEV will come with all-wheel drive and a seven-speed automatic transmission.


Chery claims that their upcoming compact SUV will be capable of a 0-100 km/h in six seconds and of a 200 km/h top speed. The new Exeed TX will also be capable of travelling as far as 70 km in pure electric mode and at speeds up to 120 km/h. Charging the battery to 80 percent through a fast charger will take 30 minutes while a full charge from a household 220V supply can be completed in four hours.

In order to convince the market of its serious intentions, Chery has partnered with some of the best suppliers on the market and has launched a “brutally rigorous international development programme” for the upcoming Exeed TX.


For example, the all-wheel drive system has been co-engineered with Dana and BorgWarner, the manual and dual-clutch transmissions come from Getrag, Bosch is supplying the 10-inch infotainment system and the 7-inch cluster display and more.