Peugeot has officially unveiled the new Dongfeng
Peugeot 508L at the Guangzhou Auto Show, in China, taking place between
November 16 and the 25th. Aimed specifically at the local car market, the model is a long
wheelbase version of the French D-segment car, hence the ‘L’ moniker, which
also stands for ‘luxury’ and ‘latest technology’, according to the automaker.
Design wise, not much has changed compared to the
new Peugeot 508 offered in Western markets. However, this car has been
stretched by 100 mm, and now has a total length of 4,856 mm. Meanwhile, 55 mm have been added to the wheelbase, bringing it to
2,848 mm, which improves legroom for passengers sitting on the rear
bench, a thing much appreciated by Chinese car buyers.
Peugeot says that new doors with framing have been
adopted by the 508L, which along with the conventional boot are said to
“complete the elegance and posture of this Chinese statutory model”.
The Dongfeng Peugeot 508L features a 10-inch
infotainment system and 12.3-inch customizable digital instrument cluster.
Also, it benefits from the IoT OceanConnect platform developed by Huawei, and
it’s the first vehicle in its class to get this technology.
Peugeot’s long wheelbase 508 will go on sale in
China in the first quarter of next year, where it will join the 301, 308, 408,
2008, 3008, 4008 and 5008. Subsequently, the conventional sedan and wagon
versions will get a new plug-in hybrid powertrain next fall.
During the auto event in Guangzhou, where the 508L
is joined by a few other products from Peugeot, including the stunning e-Legend
Concept, Dongfeng will also reveal their new brand signature.