The Alpha Motor Corporation has introduced the all-new Jax. An acronym for “Junior All-terrain Crossover”, the Jax is essentially an SUVified version of the Ace. The company didn’t have much to say about the model, but it features a retro-design and a nearly vertical front fascia with LED headlights. The car also sports bulging fender flares and 16- to 19-inch wheels that can be wrapped in meaty off-road tires.

Other highlights include flush-mounted door handles and what appears to be suicide rear doors. We can also see a rear spoiler, slender taillights and a rear charging port. While the model looks pretty rugged, the company noted the “exterior lighting attachments and accessories are not included.” As a result, the production model should be much tamer – assuming it actually reaches production in the first place.

 

The company was also coy about the interior, but confirmed the four-seater will have a digital instrument cluster and a ‘floating’ infotainment system. We can also see heavily bolstered front seats and minimalist door panels with pull straps.

The Jax is slated to have a 75 kWh lithium-ion battery pack, which provides a range of approximately 402 km. The company also said there will be front- and four-wheel drive variants as well as a 0-96 km/h time of 6.5 seconds.

 

Alpha is currently accepting reservations and pricing is slated to begin at $38,000 before federal, state and local incentives. However, there’s no word on when the model will arrive and the company acknowledged “vehicle specifications are provided for illustrative purposes only and [are] subject to change.”