New
Kia K5
Kia
Motors launched its flagship midsize Kia K5 sedan (KIA Optima in many
countries) on June 22, aiming to make a difference in the SUV-dominated
domestic car market.
Kia
said that it aims to sell 46,000 units of the newly-launched Kia K5 midsize
sedan this year. The all-new K5, which was officially launched in a media
showcase and will also be sold in global markets including the U.S. within this
year, the automaker said.
Since
June 22 when it was first unveiled, Kia Motors has received around 8,500
preorders for the K5. Kia invested 490 billion won in the five-year project to
develop an “advanced sporty sedan.” “Comparing with the first generation K5,
which had 6,000 preorders, we are confident that we will achieve our sales
targets for the new K5,” said Seo Bo-won, Kia’s domestic marketing director.
The
coupe-like sedan has extended side windows and a wider wheelbase, while its
fuel efficiency and safety features have been upgraded.
Under
the slogan “two faces with five hearts,” the new K5 comes in two models - the
modern K5 MX and sporty K5 SX - along with five engine types, including 1.6
T-GDi and 1.7 diesel engines.
The
K5 hybrid will be launched in the latter half of this year, while the plug-in
electric vehicle version will be launched in the first half of next year, the
carmaker said.
It
offers diverse safety features such as seven airbags and emergency brake
assist. It also has an expanded ratio of advanced high-strength steel of 51
percent, up from 21 percent in the previous model. Other features include a
wireless charger where drivers can charge their smartphones by placing them in
the tray under the center fascia.
Kia
Motors said that it also made efforts to improve fuel efficiency. For the
1.7-litre diesel CRDi engine model, its fuel efficiency is 16.8 km/l.
The
new K5 is 4,855 mm long, 1,860 mm wide, stands at 1,465 mm and has a wheel base
of 2,805 mm, which is 10-25 mm larger than the previous model. The new K5
ranges from 22.45 million won to 29.2 million won, depending on trims and
options.
Source
: thekoreancarblog