Chevrolet
Tru 140S Concept
Chevrolet
introduced two concept coupes at the 2012 North American International Auto
Show aimed at inspiring next-generation buyers to take the wheel and suggest
ideas for a car they can co-create.
Chevrolet
Tru 140S, the second Chevrolet concept is a front-wheel-drive, "affordable
exotic" four-seat sporty coupe. The three-door hatchback was designed to
be an attractive-yet-affordable sports car. Shown in an all-new matte white
with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is
designed to look confident, exotic, expensive and fast. Tru 140S is based off
the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt
electric vehicle with extended range.
Tru
140S designers want to demonstrate technologies typically found in more
expensive cars, including direct injection and a starter-based stop-start
technology, balancing internal combustion and electrification to deliver high
value and improved fuel economy.
The
concepts share attributes younger buyers say they value:
- Sedan-sized functionality in performance coupe form that seats four passengers
- Interior connectivity and convenience featuring innovative storage
- 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
- Possible production price range in the low US$ 20,000s
Inside
the concepts, connectivity and personalization enable the individualization
that the generation says is essential.
From
Detroit, the pair of Chevrolet concepts will travel to major auto shows, key
lifestyle events, one-on-one experiences and other venues such as college
campuses. Chevrolet also will engage customers using the social media tools
that young consumers use to talk with one another.
