Nissan
Teatro for Dayz
Nissan
at Tokyo will display a quirky, electric concept car that purports to redefine
transportation for a digital Japanese generation. Bizarrely dubbed Teatro for
Dayz—a name that blends the Italian word for theater (teatro) and a current
Nissan minicar—the EV concept was designed not so much for driving, but for
occupants interested in creating, connecting, and sharing.
Nissan
describes the target for the Teatro for Dayz as the new generation that went
straight from the cradle to digital technology as “share natives.” The company
is worried that, despite the fact these youngsters will reach driving age in a
few years, they show little interest in cars.
The
Teatro for Dayz’s boxy, floating-roof design, zero-emissions powertrain, and
state-of-the-art connectivity is Nissan’s remedy to get share natives
interested in cars.
The
concept gets a Spartan white interior that the company says doubles as a blank
canvas for occupants to express themselves artistically. Either that or Nissan
hasn’t quite decided how the cabin should be decked out.
Inheriting
a rethink of the LEAF’s EV technology adapted for mini-cars, the Teatro for
Dayz is for all intents and purposes an iPhone on wheels. Or at least, that’s
the ardent hope within Nissan. Media and public reaction to the car will decide
whether it reaches production.
