Rolls-Royce Ghost Eternal Love limited
edition
Rolls-Royce is trying to
stop its sliding sales in China with
yet another special edition, and these specials seems to be getting more absurd
every time they launch one. The latest is this long-wheelbase ‘Rolls-Royce
Ghost Eternal Love’, limited to only sixteen cars for a sweet 6.1 million yuan
or US$ 930.000.
The Eternal Love (永恒之爱) theme is depicted
by two swan heads that shape like a heart. It should be noted that neither
swans or hearts have anything to do with love in traditional Chinese culture.
Is Rolls-Royce here trying to force Western values on poor old China? May that
not be true or all hell breaks loose.
The Eternal Love is painted in ‘English
White’ (that sounds very imperialistic) and fitted with a naked-chrome bonnet.
The sides are dressed up with a dark red line, with those hot looking swans,
reaching from the front lights to the rears. The grille and alloys are made out
of a bespoke type of chrome, only used for the Eternal Love.
The interior looks like a bordello,
fittingly for the car’s name. A red steering wheel, a red ceiling, a red center
tunnel, white leather seats, and shiploads of wood.
Two more swans between the rear seats.
They don’t look like the swans on the sides, and they got black faces.
Stitching in a kind of brown.
You can put your feet on love. They got
the swans again, same as on the sides but in a different color. They write the
name in a different way too. This is the normally used name: 永恒之爱, but here it is 爱·永恒, which too means
‘eternal love’. It is quite common in China to use various very similar ways to
write about good things, like best wishes and such, but here it just seems
pretentious and confusing.
