Maruti Suzuki Swift Kabali Edition
On an exclusive report we can reveal that
Maruti Suzuki’s Dealer has launched the special edition ‘Kabali’ version of its
popular compact hatchback Swift. Kabali
is a Tamil film featuring world-renowned Rajinikanth as the lead actor. The
highly anticipated movie for Kollywood fans has been scheduled to release on
June 22. With just few days away from the grand showcase, it appears that
everyone’s jumping in the bandwagon to sell their respective products through
Kabali promotions.
The release of Kabali, or any
Rajinikanth film for that matter, is like a national holiday in Tamil Nadu. When the
Kabali teaser was released on May 1, it crossed five million views on Youtube
in just 22 hours setting a new Indian film industry record previously held by
Dhoom 3 and Sultan movies for most number of views. It will inexplicably send
nostalgia to the classic Rajinikanth movies as a larger-than-life gangster.
Releasing in Tamil, Telugu and Hindi
across 5,000 plus screens worldwide, around 500 screens in the US, the producer
is expecting the movie to make over Rs. 500 crore – bigger than the blockbuster
Baahubali. Lately AirAsia, the official airline partner, adorned its passenger
carrier with the Kabali theme. It’s for the fanatics across the world flying to
see the movie on its release date according to them.
Leading into the release on July 22,
exclusive Kabali recharge packs like unlimited 2G internet, hello tunes and
even Kabali branded SIM cards have been launched by Airtel. Kabali merchandise
like T-shirts and coffee mugs are selling on demand in the Southern states too.
With the online bookings opened in some
multiplexes sold out in no time today, Maruti Suzuki has fuelled up the
enthusiasm with the special edition Swift paying hommage to Kabali – directed
by the highly capable Pa. Ranjith.
The roof, side profile and bonnet have
Rajinikanth, fondly known as Super Star, vinyl wrap stickers with the
registration plate at front displaying the letters ‘Kabali Edition’. At the
rear, the Tamil wording ‘Nerrupuda Nerrunguda’ is from the exhilarating theme
song and above which the famous dialogue from the teaser marking his return as
a gangster. The glass on the rear hatch bears his signature ‘Maghilchi’
dialogue as well. No mechanical changes are intended as it’s purely a
celebration for the release of the movie.
