Brooklyn Project by Purebreed


Modern custom bikes are a far cry from the Orange County Chopper interpretations of not so long ago. Gone is the chrome, the rake and gold-plated v-twins. In is the café, with clip ons, solo seat, and minimalistic styling.
One of the latest such enterprises to spring is Purebreed Cycles, based just outside Montreal, Quebec, but soon to open a workshop in Brooklyn, New York. Purebreed is the creation of bike builder Guillaume Brochu and has teamed up with BMW Motorrad Canada to create 40 custom café racers around BMW’s S1000R naked roadster.


Titled the Brooklyn Project, the S1000Rs go through a 24 kg weight loss program thanks to carbon fibre wheels, tank, fenders, subframe and cowl. Power is also boosted by 15 hp due to the addition of new engine mapping and an Arrow performance pipe. Other mods include aluminum rad and oil cooler, clip ons, adjustable rear sets, new seat, LED tail light, and folding levers to name but a few.

Since Purebreed see these bikes being used extensively for track day use, many parts have been designed for easy removal so that you’re not on the track in road legal mode. The company also says that each unit will be unique, based on owner input, though it’s unclear how much leeway there will be.


If you’re interested in a unique, lighter and more powerful S1000R, contact Purebreed. Delivery starts in April. Cost is a significant US$ 39,500 (about CA$ 55,000).