Ford Focus RX by Ken Block
And Hoonigan Racing
Ken Block’s current Focus RX
was a white canvas waiting to be painted with a new unique and distinctive
“uniform”, so that’s why the Head Hoonigan collaborated with Felipe Pantone to
come up with a memorable livery.
This is the first time the
Hoonigan crew has partnered with an independent artist, and the artwork created
by Pantone – over the course of eight days – was initially laid down on a canvas
with spray paint before being translated into the digital files used on the car
liveries. The result was described as a kinetic mix of geometric patterns, bold
colors and intricate fades, conveying speed and motion.
“I’m really stoked that I
was able to partner with Felipe Pantone on this. I’m a huge fan of Felipe’s
work and I think it’s awesome that we were able to work together and have him
create bespoke art in his signature style for us, that we were then able to
translate to both new Ford Focus RS RX racecar, as well as on to Andreas’ car,
but that also worked equally well for Hoonigan and my other partners on a bunch
of apparel and product,” said Block.
