Fiat 500 with
Pepsi Theme Customized
Celebrating
the 2016 Milan Design Week, Garage Italia Customs presented stylish city car.
Lapo Elkann’s outfit intended to extend the essence of Pepsi beyond its
expected bottle using the iconic brand’s blue, white and red colors on the
500's exterior and interior.
The result is
using original street art on both the exterior and interior, including a Pepsi
blue film on the lower part of the car and a tailor-made, digitally printed
wrap on the top. The overall design is complemented by a candy red film,
covering parts of the rims and the original chrome details.
The cabin is
described as an “explosion” of colors that actually come to life when a you
place a Pepsi can into a specific compartment in the center tunnel. A sensor
activates the red DreamLux textile used to cover the headliner and door panel,
conducting light through the optical fiber woven into the material, in order to
brighten up the whole interior. We’re wondering what happens if you place a can
of Coke.
The car is
filled with Pepsi-related components, including the gear knob, the iconic globe
on the head rests and the the 3D blue Foglizzo leather on the seats created to
from a bubble effect on the surface, just to resemble “the effervescent bubbles
of a refreshing Pepsi”.
