The love affair between Audi and Marvel Studios could be coming to a close as Lexus has announced the 2018 LC will be prominently featured in the upcoming Black Panther movie. Set to be released on February 16th, the movie stars Chadwick Boseman who will reprise his role as T’Challa / Black Panther following the events of Captain America: Civil War.
Lexus didn't detail its involvement in the film but the promotional image shows the superhero clinging to the roof of Lexus' flagship sports car. The partnership also extends beyond the film as Lexus worked with Marvel Custom Solutions to create an original graphic novel. Written by Fabian Nicieza, the comic features cover art by Scott “Rahzzah” Wilson and Szymon Kudranski. The story reportedly explores the "balance between human and machine" while featuring the LC 500 in a supporting role to help Black Panther defeat a legendary villain.


According to Lexus marketing general manager Brian Bolain, “The LC’s aggressive styling, high performance, and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes, and superhuman feats. We’re excited to see the duo in action.”