Cadillac President Johan de Nysschen has confirmed
plans to eliminate a number of sedans as the company tries to accommodate
customers who can't get enough crossovers. Speaking with Reuters, de Nysschen
confirmed "We have to rebalance our sedan portfolio" and this will
spell the end for the ATS, CTS, and XTS. The models won't be phased out
overnight but the company doesn't plan to replace them once their lifecycles
end in 2019.
The company will launch an all-new CT5
which is designed to appeal customers looking for a sedan that costs between US$ 35,000 and US$ 45,000. For comparison, the ATS starts US$ 34,595 while the CTS and
XTS both start around US$ 45,500.
The CT5 will eventually be joined by a new
entry-level sedan that will compete with models such as the Audi A3 and
Mercedes CLA. Despite previous reports, the CT6 will continue to be a mainstay
of Cadillac's lineup and will serve as the brand's flagship sedan.
Cadillac needs more crossovers and relief is coming
in the form of the all-new XT4. It will be joined by a new three-row crossover
which is slated to be introduced by 2019.
