Jaguar Land Rover
announced in its inaugural Tech Fest event that from 2020 on, all new JLR
models will be electrified.
“Every new Jaguar Land Rover model line will be
electrified from 2020, giving our customers even more choice. We will introduce
a portfolio of electrified products across our model range, embracing fully
electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric
performance SUV, the Jaguar I-PACE, goes on sale next year”, said Dr Ralf
Speth, Jaguar Land Rover CEO.
The announcement was combined with the reveal of the
Jaguar E-Type Zero, a classic 1968 Series 1.5 Roadster retrofitted with a
state-of-the-art electric powertrain by Jaguar Classic.
JLR also revealed the Jaguar Future-Type, a fully
autonomous virtual concept on how cars will look like from 2040 onwards. At the
heart of the futuristic concept is the Sayer, JLR’s intelligent steering wheel
named after Malcolm Sayer, the designer of the iconic E-Type.
JLR is committed to offer a range of plug-in
hybrids, mild hybrids and a number of all electric vehicles, including the
upcoming Jaguar I-Pace, the company’s first purely electric SUV which is slated
for a market launch next year.
