Having lifted the veil at the Geneva show earlier
this year, Ferrari is now undertaking to roll out the new 812 Superfast in
markets around the world. The latest to receive the V12 supercar is Thailand,
where it was unveiled at the Impact Speed Park, a karting track along the Muang
Thong Thani waterfront north of Bangkok.
The Far East has grown into a vital market for
exotic automakers like Ferrari, which has already introduced the 812 to
prospective buyers in China, Japan, and South Korea. Of the 4,335 vehicles
Ferrari sold in the first half of this year, the Asia Pacific region accounted
for nearly 1,000. While the Chinese market shrunk by five percent compared to
last year, the rest of the region has experienced the biggest growth for the
brand anywhere in the world.
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