These days, shopping for a car online is a fairly
common affair in most parts of the world, but to actually make a purchase of a
brand new vehicle online – and on a major e-commerce site at that – is quite
unheard of, at least here in Malaysia.
Volkswagen Passenger Cars Malaysia (VPCM) and Lazada
Malaysia have announced a collaboration that will see 12 limited edition units
of the Volkswagen Beetle be sold via the e-commerce site. The partnership is in
conjunction with Lazada’s Online Revolution campaign which takes place from
December 12 to 14, 2017. Each Beetle is priced at RM 112,112 (excludes
registration and insurance), but the offer is only valid within Peninsular
Malaysia.
The limited edition Beetles will come in two designs
– the “Herbie 53” finished in Pure White (three units) and White Silver (five
units), as well as the “Hot Bug” in Tornado Red (four units). Standard kit
includes leather-wrapped steering wheel and a 5.8-inch touchscreen head unit –
paired to eight speakers – that supports USB and Bluetooth connectivity.
The pair is based on the updated Beetle, so under
the bonnet is a turbocharged 1.2 litre four-cylinder engine, producing 105 hp
and 175 Nm of torque. Power is channeled to the front wheels through a
seven-speed dual-clutch transmission (DSG). As usual, each purchase comes with
a five-year manufacturer warranty with five-year roadside assistance.
Interested customers can simply head on to Lazada
and purchase a RM 5,000 Welcome Kit, which doubles as a pre-payment booking fee.
The kit contains a limited edition Volkswagen keychain and a Touch ‘n Go card
with RM 100 preloaded. With that done, the customer will then be contacted by a
Volkswagen representative before being directed to his/her preferred dealership
to complete the purchase.