The Brilliance Shineray SWM G01 has been unveiled in
Italy on the 29th of March. The debut ceremony was pretty interesting in its
choice of location, as the CEO claims that Italy is the “hometown” of the
brand.
Brilliance-Shineray is a joint venture between Brilliance Automotive and
Shineray Motorcycle Company, one of China’s largest motorbike makers. They make
a range of minivans and mini MPVs under the Jinbei brand, which is owned by
Brilliance. Meanwhile, the SWM sub-brand was created in 2014, after Shineray
acquired the Italian motorbike maker SWM Motorcycles. That is where the brand’s
“Italian heritage” stem from.
Brilliance Shineray have been tinkering with the
meaning of the letters of SWM. The original Italian motto expands into Sironi
Vergani-Vimercate Milano (SV-VM > SVVM > SWM), the names of the founders
of SWM combined, with the two Vs combined to a W. Shineray, however, thought
otherwise and changed it to Speedy Working Motors after its acquisition, and
then changed it again to Start, Win More soon after.
The G01 features a pair of headlights and a hexagonal
front grill which looks suspiciously like the DS7, although changes to its
details made its design to be a lot less remarkable than the flamboyant luxury
cross-over.
At the back, SWM claims that the G01 was inspired by
ancient Roman arrows, as indicated by the shape of its taillights. On the
inside, the design of the interior of the G01 seems to be made up of a good mix
of Roewe and Cadillac, with its center console screen decorated with shiny
chrome trims. There is a digital instrument panel and a wide touch screen in
the center.
Dimensions of the vehicles are yet to be released,
except for the fact that the wheelbase will be 2750mm in length. Also missing
are the information on engines and transmissions, although a 1.5 litre
turbocharged engine will definitely be employed, together with a 6-speed manual
and an automatic gearbox.
