Lamborghini unveiled
a new line of electric bicycles at its factory museum in Sant’Agata Bolognese
yesterday. It’s not actually making the e-bikes itself, though. Instead they’re
licensed to a specialist manufacturer called Italtechnology. But they feature
branding and livery from the famous supercar manufacturer all the same.
Italtechnology’s Lamborghini e-bike range includes
two initial models. There’s a mountain bike designed for off-road use, and
another road version designed for quick acceleration. Both feature paintjobs
created by Lamborghini’s Ad Personam division, using paint colors typically
reserved for the company’s supercars. They’ll be sold online and at specialized
retailers starting next month.
These are the first electric two-wheelers we’ve seen
bearing the Lamborghini name and logo. But they’re not the first bicycles the
Italian automaker has added to its lineup. Just last month at the Geneva Motor
Show it showcased a strictly pedal-powered road bike produced by Cervélo
Cycles. Manual or electric, either one sounds like just the set of wheels to
throw in the back of an Urus. Or to ride on city streets (or off the beaten
path) where a big Lambo wouldn’t do the trick.
Of course, the Raging Bull marque isn’t the only one
to lend its name to a line of bicycles. Even other exotic automakers like Aston
Martin and McLaren have forged similar partnerships. Meanwhile Peugeot makes
its own, and has since 1882. (But then the French manufacturer also makes
pepper grinders.)
