Audi recently pulled the wraps off the 2019 Q8 and now the company has released a promotional video which features designers Sascha Hyde and Mauricio Monteiro Dos Santos.

Hyde worked on the exterior of the Q8 and notes it was his first time working on an all-new model so it was a “big challenge” to create an iconic look for the crossover. While a number of our readers have criticized the Q8’s grille, Hyde says it’s an “eye-catching” element and its octagon shape will eventually spread to the rest of the Q lineup.


The designer goes on to note the Q8 has been equipped with large and sporty air intakes as well as the biggest wheels ever fitted to an Audi model. Another feature Hyde “really loves” is the “black panel beam” which is located between the taillights and helps to emphasize the width of the crossover.

The Q8 “perfectly combines the attitude and the aesthetics of a four-door coupe with the full functions of a sporty SUV.”


Mauricio Monteiro Dos Santos highlight’s the interior design which drew inspiration from the new A8. The company didn’t want to simply put the A8’s interior in the Q8 so they developed a philosophy that involves multiple levels.

Dos Santos doesn’t go into specifics but the Q8 features a 12.3-inch digital instrument cluster, a 10.1-inch infotainment system and an 8.6-inch lower display for climate control and convenience features. While it could be easy to be overwhelmed by the sheer number of screens, designers decided to distance them from one another while still keeping them within easy reach.


The Q8 will go on sale later this year and the model will be launched with a 3.0-liter TFSI V6 engine that develops 335 hp. It will be joined by a 3.0-liter TDI engine with 282 hp and 600 Nm of torque.