Exclusive photos of the export version of the Exeed
TX, seen on Chery dealer event in China, organized for dealers from the great
country of Chile. The Exeed shows off its massive grille, topped by a shiny bar
inscripted with the Exeed name. Chery has been selling cars in various South American countries for
many years, and now they are planning to move upmarket with Exeed.
In China, the Exeed TX will be marketed as the
‘Chery Exeed TX‘, with Exeed being a luxury line of the Chery brand. But in
South America, and other export markets, Exeed will be a completely separate
brand. The car on the photos doens’t have any Chery badging.
The Exeed TX will be available with two engines: a
1.5 turbo with 190 hp and 275 Nm, and a 1.6 turbo with 218 hp and 320 Nm. The
1.5 turbo will be mated to a six-speed manual, the 1.6 turbo to a 7-speed DCT. The Exeed name on the wheel. No
Chery badges in sight. Digital instrument panel, and a large free-standing
touch screen. The Exeed TX is a five-seat car, mesuring 4664/1872/1685 mm and wheelbase in 2697 mm.
Will this sell in Chile? Chery is known there for
cheap and basic cars, so setting a more expensive brand in the market won’t be
easy. But if it is still cheaper than the competition, the Exeed certainly has
a chance.
