Pininfarina is
planning on launching much more than its Bugatti Chiron-rivalling electric
hypercar. In fact, the famous Italian design studio and coachbuilder has
adopted a top-down strategy and will launch vehicles accordingly, starting with
the hypercar and funneling down to more affordable models.
Speaking to Motor
Authority at a meeting in New York, company executives said there are plans to
launch four new electric cars between 2020 and 2025 and they won’t all be
multi-million dollar hypercars promising break-neck performance. Pininfarina
said its second model will be a “lifestyle” vehicle or crossover that aims to
attract similar customers to the upcoming Lucid Air and Faraday Future.
Of those two, the
Lucid Air certainly looks the best, but like the Faraday, it is coming from a
startup with no experience in building production vehicles. While Pininfarina
is also a newcomer to building its own cars, it does have more experience in
the automotive world thanks to its work with automakers throughout the decades.
Being a Pininfarina, a breathtaking design for this vehicle is almost a
certainty.
Recent teaser shots
of the upcoming PF0 hypercar showed off an intriguing single headlight design.
According to the Italian company, this look will be passed down to the rest of
the range, helping to give their models a unique look.
Pininfarina got the
impetus to launch its own line of cars after growing frustrated at having its
designs being at the mercy of automakers as to whether or not radical concept
cars would see the light of day.
