General Motors has applied for a new trademark with
the United States Patent and Trademark Office (USPTO), to secure the ‘Enspire’
moniker. Discovered by GMAuthority, the filing is from December 11, 2018, and
refers to “automobiles, excluding motorhomes”. So, what is GM planning to do
with this nameplate? A realistic answer could come from the Buick Enspire
Concept, which was unveiled at Auto China, earlier this year.
The study has a very dynamic exterior design, a
sleek profile with shaved doors, low-slung roofline and cameras replacing the
traditional side mirrors, on top of a cabin described as “spacious”, and fitted
with a large infotainment system and digital instrument cluster.
Buick’s Enspire Concept is all about the future, as
it benefits from a couple of electric motors that produce a combined output of
550 hp. Naught to 0-100 km/h takes only 4.0 seconds,
and the show car is said to be able to travel for up to 600 km in
between charges.
As for the alleged production model, this might
actually be a cousin of the new Cadillac XT4, thus taking on the BMW X1, Audi
Q3 and Mercedes-Benz GLA. Word on the street has it that Buick will unveil the production-spec
Enspire next year, offering it for sale shortly after – although we still need
to hear from GM officials, just to make sure that the vehicle is indeed coming.
