Koenigsegg vehicles are rather expensive but the
company is aiming to provide something more “affordable,” as Top Gear reports.
The idea is to offer something positioned below its current crop of
ultra-exotic cars as means to attract new customers, and in the process,
increase the company’s sales volumes. The yet-unnamed supercar is said
to carry an estimated price tag of one million euros, and could get the (sales)
volumes into the hundreds from the current 20 cars per year.
In this endeavour, the company is leveraging on its
improved strategic partnership with National Electric Vehicle Sweden (NEVS),
which is the all-electric successor of Saab. Recently, both companies announced
a joint venture, with NEVS investing 150 million euros to acquire a 20% stake in
Koenigsegg’s parent company.
Christian also explained the decision not to go
fully electric: “if you imagine that Tesla today is producing around half of
all the battery cells in the world, and that’s just about enough for 300,000
cars. Then you hear Volkswagen is going full electric, BMW too, and that’s
millions of cars. It’s quite easy to realise that there will be a cell shortage
coming up very quickly.”
Despite the “lower” price point, the new supercar
will look “like a Koenigsegg,” with the company CEO assuring that there will be
no cannibalisation of its current over-a-million-euro offerings.
