Seat’s performance brand Cupra has dropped a new teaser of its upcoming concept car that will debut at the Frankfurt Motor Show in September. Accompanying the new photo is a short release that reveals the concept is all-electric and “represents the vision of how Cupra wants to reinvent sportiness.” When the first teaser video was released a week ago, we speculated the concept could preview the next-generation Leon hot hatch.

As it turns out, it does not, because Cupra says it’s a high-performance vehicle that “accentuates the sleekness of a sports coupe with the presence of an SUV.” The concept vehicle is said to bring together “the silhouette of a four-door crossover, with the presence of an SUV and the sleekness of a sports coupe.” The proportions are influenced by the electric powertrain, with the study being the first road Cupra to use all-electric propulsion.


It’s also worth noting that this is an exclusive concept to Cupra so chances are it won’t be “recycled” into a design study for Seat or other VW Group brands. The teaser image reveals a sleek profile and a rear end featuring high-set LED taillights united by a light strip and featuring the illuminated Cupra logo at the center.

The rear end also features a diffuser that’s said to provide both functional aerodynamics and “an emotional feeling of performance.” At the front, the headlights’ familiar LED signature is complemented by an illuminated Cupra badge on the bumper that echoes the logo at the rear.