The BMW Individual program gives owners the opportunity to spec out their brand new cars with all types of bright colors and shades. The color adorning this M760Li xDrive recently delivered in Abu Dhabi could be our absolute favorite.

It is called Atlantis Blue, and while this isn’t the BMW, or even the first 7-Series, we’ve seen in this shimmering shade of blue, we still think it looks absolutely fantastic.


Perhaps as a way to ensure the bright color gets all the attention, the owner of this 7-Series decided to have all the standard chrome painted finished in gloss black, including the gargantuan front grille. The grille surround is also made from carbon fiber as are a number of other parts across the car’s exterior.

We aren’t particularly big fans of how the front of the latest 7-Series looks but the combination of Atlantis Blue and gloss black does make the styling choices of BMW’s design department somewhat more pleasing to the eye.


Whatever its paint, the M760Li xDrive is a pretty remarkable car. It is powered by a 6.6-liter twin-turbo V12 that delivers 577 HP and 850 Nm of torque to all four wheels. Those figures are slightly down on the previous M760Li due to the latest emissions regulations, but the luxury sedan can still hit 100 km/h in a blistering, for such a huge car, 3.8 seconds and tops out at 305 km/h.