The Toyota Crown is a typical Japanese premium saloon that has gone through 15 generations on its domestic market while remaining relatively unheard-of in the other countries. It used to be Toyota’s flagship executive car in Japan before the Century, but continues to sell well even after losing that status. Now, Rowen International suggests a way of bringing it even closer to perfection with a styling kit.

The ‘RS’ package takes care to enhance the visual aesthetics of the saloon in just the right places while preserving its original design philosophy. Like the Crown itself, the kit draws much of its inspiration from the Lexus LS and ES. Up front, the four-seater gets a neat spoiler with LED DRLs, while the rear end gets a diffuser, a small trunk lip, and a roof fin. The sides stay stock.


The show car depicted here additionally boasts a sports-grade exhaust system with quad tips, as well as lowered suspension and new wheels. The result looks so good it makes us regret that the kit is never going to be available outside of Japan.