Multiple sources have reported that Ford unveiled an all-new, affordable pickup truck model to select dealerships at a private event in Tucson, Arizona in February. The pricing is rumored to lie in sub-20,000 USD area.

The car, which is provisionally known only as the ‘Ford 758’, should enter retail late next year. The manufacturer allegedly intends to sell at least 10,000 units annually, assembling them at its Mexico factory.

The new truck is reportedly based on the latest Ford Focus platform and comes to replace both the Fiesta and the Focus. It will offer a choice between the familiar 1.5-liter gasoline turbo engine and its superior 2.0-liter counterpart. An eight-speed automatic transmission with a hydraulic torque converter will send the momentum to the wheels, the sources claim.

The production name remains unclear at this time, with the sources providing two different candidates: ‘Courier’ and ‘Ranchero’.