Aston Martin might be in the midst of
restructuring following a rescue deal led by Canadian billionaire Lawrence
Stroll, but the company is communicating that it’s eyeing an expansion of its
range through the development of additional versions of its handsome DBX
crossover. Aston Martin Lagonda’s executive vice president and CCO Marek
Reichman told GoAuto that, while they’re not considering a smaller SUV, more
body styles of the DBX are feasible, including a coupe and a longer version.
A coupe-SUV version of the DBX, with an
arched roofline behind the B pillars, could steal customers from a diverse
range of rivals, from high-end performance variants like the BMW X6 M and Audi
RS Q, all the way up to the Lamborghini Urus. Meanwhile, a longer 7-seater
model could lure in a new buyers offering Aston Martin a place in the bubbling
segment of large, ultra-luxurious SUVs.
An expanded offering of SUVs would
increase Aston Martin’s sales, giving them a steadier income given that demand
for such vehicles is constantly increasing. The exec said that 72 percent of
their current customers already had an SUV from the likes of Porsche,
Lamborghini, Bentley or Rolls-Royce. Half of the DBX sales came from customers
who are new to the brand.
Unveiled late last year, the DBX uses the
4.0-liter twin-turbo V8 sourced from AMG. It produces 542 HP and 700
Nm of torque, matched to a 9-speed auto gearbox and all-wheel drive. With the
pedal to the floor, it will do the 0-100 km/h in 4.5 seconds,
topping out at 291 km/h. U.S. pricing starts at US$ 189,900.
