Ram has launched the second batch of the
‘Built to Serve’ limited edition trucks, which honor those who serve or have
served our nation. Available as five different packages, each one symbolizing
one of America’s land, air or sea-based military branches, it brings unique
visual touches inside and out and is compatible with all body styles and
powertrains of the Ram 1500.
Limited to 1,000 units each, the second
installment brings the Ceramic Gray and Patriot Blue exterior colors, complete
with Light Ambassador Blue accents in the cabin. Other paint finishes for the
1500 ‘Built to Serve’ include the Gator, Diamond Black, Anvil, Billet Silver,
Tank and Flame Red, whereas production of the Spitfire and Bright White will be
capped at 500 each. The trucks are adorned by the U.S. flag, ‘Built to Serve’
decal on the rear quarter panels and come with black trim on the grille,
bumpers, badges, side steps, dual tailpipes and 20-inch aluminum wheels.
The interior continues to pay tribute to
the military with exclusive trim, accented by the corresponding color stitching
named the Light Frost, Light Diesel Gray, Light Ambassador Blue, Core Green and
Orange. Each front seat features ‘Built to Serve’-embroidered Velcro panels,
which can display the owner’s patches, such as the nametapes, regimental, flags
or slogans. Additional equipment or pouches can be attached to the front
seatbacks, which feature a modular system.
The ‘Built to Serve’ instrument panel
badge, cloth and vinyl upholstery, Black Onyx chrome interior trim, lockable
console storage and all-weather floor mats are also part of the build. Each
truck comes with the 4×4 Off-Road Group content, including electronic-locking
rear differential, skid plates protecting the front suspension, steering gear,
fuel tank and transfer case, heavy-duty off-road calibrated shock absorbers,
hill-descent control, tow hooks and all-terrain tires.
