Buick has teased the Electra-X concept, ahead of its debut in China early next month. Designed to preview upcoming production models, the Electra-X “takes Buick’s innovative thinking and imagination of future electric mobility to the next level.” The company is keeping details under wraps, but it’s clear this isn’t your grandfather’s Buick. Instead of the traditional waterfall grille, the concept features a sporty front fascia that loosely recalls the one found on the Ferrari Roma.
The Electra-X has a
protruding nose which resides above a fully enclosed grille with a geometric
pattern. It’s joined by a flowing front bumper, a sculpted hood, and slender
headlights with swoosh-style accents. The overhead picture reveals a few more
details including digital side mirrors and a distinctive A-pillar with black
stripes at the base. This is a bold look for the brand and Buick said the
concept has “distinct and forward-looking styling, along with an airy
interior.”
Interestingly, the Electra-X looks
different than the unnamed Buick EV concept that was teased in February. That
model is slated to be introduced this summer with different headlights that
have a boomerang-like shape. Getting back to the Chinese concept, Buick confirmed
the model will ride on the Ultium platform and feature Super Cruise as well as
a “Virtual Cockpit System.” The brand went on to say the concept is “designed
to provide a safer, smarter and more desirable EV experience, building on
Buick’s deep understanding and insights of local consumers toward
electrification and intelligent driving.”
While a number of questions remain, Buick
introduced an Electra concept in Shanghai two years ago. It was an electric
crossover coupe that featured butterfly wing doors as well as a dual motor
all-wheel drive system pumping out 583 hp. This enabled the
concept to accelerate from 0-100 km/h in 4.3 seconds.