Chinese automaker Nio plans to establish a new brand called Firefly in Europe in 2025, CarNewsChina reports. Its first vehicle will allegedly be priced under € 30,000, making it more attractive than the local offerings like the Volkswagen ID.3.
The marque will be EV-only and targeted
towards younger drivers preferring smaller cars. The still-unnamed first model
will be a crossover. We are told that it’s the car in these spy shots.
Aside from Europe, the same EV will be
available in China. According to rumors, Nio plans to price it between 100,000
and 200,000 Yuan (13,000 and 25,000 euros). If true, it means
that the premium for the European market will be fairly small compared to those
other Chinese brands put on their exported cars.
