Mitsubishi has laid out its vision for the future in North America with a new plan dubbed ‘Momentum 2030.’ This plan aims to nearly double the size of its lineup in the region, set a path for further electrification, and expand its dealer network to reach more consumers. As part of the plan, Mitsubishi will introduce one completely new or redesigned vehicle per year between 2026 and 2030. Among these, two will enter new segments in which the automaker does not currently compete.
According to an unnamed dealer who spoke
to Autonews, Mitsubishi is plotting an entry into the minivan segment with a
rugged vehicle based on the D:X Concept that was previewed at the Japan
Mobility Show last fall. The futuristic six-seater featured a plug-in hybrid
powertrain, Delica-like styling, and chunky off-road tires to “convey a sense
of strength.”
Mitsubishi also promised a fully-electric
vehicle as part of Momentum 2030, and earlier reports indicate that it will
receive help from Nissan (with which it has close ties) in getting this vehicle
to market. Unfortunately, no details have yet been shared about the vehicle.
It’s also been reported that Mitsubishi could launch a pickup truck, again with
the help of Nissan.
In the crossover and SUV segment,
Mitsubishi will introduce a more rugged variant of the Outlander next year that
has “Subaru Outback-like” proportions, according to the unnamed dealer. It will
be followed by a new small crossover that has a plug-in hybrid powertrain, and
replaces the soon-to-depart Mirage as the brand’s entry-level model.
In addition to entering new segments,
Mitsubishi will also expand its footprint in North America by setting up new
dealerships in parts of the U.S. that it has never been to before. The new
locations will feature an updated look, and will make the brand more accessible
to customers than ever before. The automaker will also produce one of its new
vehicles in North America, with the help of Nissan.
