The partnership between the Piaggio Group and (RED), the non-profit organization founded by Bono and Bobby Shriver, sees the creation of the Vespa ElettricaRED and its presentation at EICMA 2021 dressed entirely in red. (RED), named for the colour of the emergency, was founded in 2006 to turn companies into a cavalry to fight the AIDS pandemic. Today, the cavalry is also fighting the urgent threat of COVID. To date, (RED) has generated nearly US$ 700 million for the Global Fund, helping more than 220 million people.
Following the Vespa 946RED in 2017 and
Vespa PrimaveraRED in 2020, the Vespa ElettricaRED is the third product to
result from this longtime partnership. The Vespa ElettricaRED is now draped in
a full red 'outfit', comprising red steel body and saddle, and red painted wheel
rims with a diamond edge. The trim is completed with chrome finishes, visible
around the edge of the shield, in the steering cover embellishments, and on the
crest of the front mudguard.
Those buying the Vespa Elettrica RED are
therefore also taking concrete action to support the fight against pandemics
as, for every vehicle sold, 100 USD will be donated to the Global Fund to
support life-saving programs where they are most needed.
The Vespa Elettrica is available in two
versions. The first one is a city friendly variant with a top speed of 45 km/h.
The second variant can speed up to 70 km/h and is more freeway friendly.
