2017 DS 3 Performance, Cabrio, BRM
Citroen premium wing, DS is at Geneva
International Motor Show as it continues to strengthen the brand. With styling
being an important focus area, the new DS 3 design is inspired by the DS Divine
2020 concept.
The new gen DS 3 aims to
have an increased appeal so as to result in increased sales. In the past five
years, sales haven’t improved much and remained more or less at the same range.
The brand looks to redesign sales offers that have ensured steady sales and
wants to focus on increased profits along with sustainable sales. The approach
can only be substantiated if the car is able to ramp up its oomph factor. DS3
is a significant product for the brand. In 2015, it accounted for a notable
portion of company sales.
DS presents the new DS 3 premium car
at the stall without using a physical car. An HTC Vive headset and joystick
lets customers revel in a virtual user experience. This includes a car
walk-around, being able to sit in it, change roof and body colors, trims and
interior decor, and watch opening and closing of front doors.
New DS 3 offers three million plus
possible combinations to customers. DS Virtual Vision experience lets customers
understand possible customizations. Geneva International Motor Show 2016 also
marks the world premiere of this 3D experience.
Redesigned DS 3 is a more dynamic and
sharper version with new headlight and a new front grille. Interiors are
spruced up through updated connectivity tech, premium materials and improved
kit options. DS 3 dimensions remain unchanged.
Standard DS 3 variants use a 1.2-litre petrol engine available in different
tunes of 81, 108 and 128 hp. New DS 3 diesel will see a 1.6 BlueHDi unit under
the hood to return with 99 and 118 hp.
In addition to these, there is also the
DS 3 Performance, DS 3 Performance Cabrio and DS 3 Performance BRM. The Performance variants are
powered by a 1.6-liter engine mated to a 6 speed MT with shorter gear ratios.
This engine is rated at 2018 hp and 300 Nm.
