Karry is Chery’s brand for small commercial vehicles. Karry
will launch a new SUV on the Chengdu Auto Show, looking very mainstream and
very passenger-car.
The SUV segment is just too attractive, there is so much
money to be made, that all manufacturers flush their brand-strategies through
the toilet to rush ever MORE SUVs to the market.
The yet nameless Karry SUV is based on the previous
generation Chery Tiggo 5, which by the way already lives on as the Cowin X5. The Cowin brand is aimed at
young buyers in second and third tier cities, positioned below the Chery brand. Power will come from the same engine as the Cowin
X5: a 152 hp 1.5 turbo.
