Honda Manufacturing (Nigeria) Ltd., Honda’s
subsidiary in Nigeria has launched its all-new 110 cc commuter motorcycle, the
Honda Ace 110 in the country.
The Japanese brand targets the Honda Ace 110 for
business use, and intends to sell 80,000 units in the first year and 110,000
units the following year. The motorcycle employs the same engine as the Honda
CG110. Visually, the bike retains the image of its larger sibling, the Honda
Ace1 25 which is popular with business users in the country. The company has
priced the Ace 110 at NGN 220,000 (approximately US$ 600).
The Honda Ace also features a 45% larger fuel tank
than the CG110, and this translates to a better range. The motorcycle comes
with durable telescopic front fork, and dual shock absorbers at the rear. The
spoke wheels come to a halt using drum brakes on both ends. The bike also gets
a well-cushioned single piece seat for comfortable ergonomics; and a tail rack
for added practicality.
The Nigerian motorcycle market was approximately 1
million units in 2015. Due to foreign currency procurement, it fell to
approximately 500,000 units in 2017. Honda believes the Nigerian economy will
recover in 2018 due to improved foreign currency liquidity; and plans to sell
100 thousand units during this period.
