The Harley-Davidson LiveWire hasn’t exactly set the world on fire, so the company is shaking things up by establishing LiveWire as a standalone brand and renaming the bike as the One. Unsurprisingly, it’s pretty familiar as the biggest styling change is the elimination of Harley-Davidson branding on the tank. It’s been replaced by LiveWire badging and a large graphic.

Furthermore, the One has “evolved software and hardware.” That’s pretty vague, but the powertrain effectively carries over as the company said the bike has a 15.4 kWh battery pack that provides up to 235 km of range in city driving as well as 153 km of combined range. If those specs are correct – more on that in a minute – the battery loses 0.1 kWh of capacity, but the range remains unchanged.

 

As for performance specs, LiveWire doesn’t seem to know. They simultaneously claim the bike has 105 hp and 116 Nm of torque, while also saying it has 100 hp and 114 Nm of torque. They’re clearly confused, but last year’s model had 105 hp and 116 Nm of torque so that’s presumably the correct figure. Regardless, the company said the One can accelerate from 0-96 km/h in three seconds and hit a top speed of 177 km/h.

The conflicting specs extend to the recharging times as LiveWire says the bike can go from a 0-80% charge in 40 or 45 minutes using a DC Fast Charger. The former is the same time as last year’s model, while the latter would be 5 minutes slower. The bike’s introduction appears to be a mess, but this cloud does have a silver lining in the form of pricing.  The old Harley-Davidson LiveWire started at US$ 29,799 while the ‘new’ LiveWire One begins at US$ 21,999.  That’s before factoring in a US$ 2,200 federal tax credit, which effectively lowers the price of the bike to US$ 19,799.

That’s a huge price drop and one that should help to spur interest in the model. It’s available to order starting today and international sales are slated to begin next year.